About

Over 10 years ago, The Abelson Company trademarked the name The Enlightened Organization in anticipation of a revolution – one in which philanthropy would no longer be a mere compliment to a business, but an integral part of a successful brand in an increasingly connected and transparent world. Our planet is more connected and more dangerous than ever before. We face our greatest challenges, but we also have more opportunities to discover solutions than ever before. We have reached the critical point in our collective history when everyone – governments, business and individuals – must change our behaviors, transform our societies or we will destroy our world as we know it.

This blog is meant to be an exploration and expression of what we believe will be the keys to this transformation:

Innovation, collaboration, new media and transparency.

We welcome your interest and invite your comments. After all, we’re all in this together.